Learning Paths

Using audience segments in Google Analytics

Learn how to compare audience segments in Google Analytics

Module purpose

The best marketers put effort into understanding their customers’ needs and behaviours, but our experience from training workshops is that relatively few marketers use Analytics segments regularly.

In this module you will discover how to use segments in Analytics to group, isolate and compare your audiences.

How is the Learning Path structured?

  • Objectives
  • What are segments?
  • Comparing segment content engagement
  • Segmentation options
  • Creating a custom segment
  • Summary

Learning Objectives

  • Use standard segments to compare audiences based on their media, content consumption and behaviour
  • Set up custom segments for deeper analysis

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This module is in the Google Analytics Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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