Using audience segments in Google Analytics

Module purpose

The best marketers put effort into understanding their customers’ needs and behaviours, but our experience from training workshops is that relatively few marketers use Analytics segments regularly.

In this module you will discover how to use segments in Analytics to group, isolate and compare your audiences.

How is the Learning Path structured?

• Objectives
• What are segments?
• Comparing segment content engagement
• Segmentation options
• Creating a custom segment
• Summary

Learning Objectives

• Use standard segments to compare audiences based on their media, content consumption and behaviour
• Set up custom segments for deeper analysis