Learning Paths

Reporting on social media effectiveness

Learn how to report on the effectiveness of social media marketing activity to identify improvements

Module purpose

Reporting on the effectiveness of social media marketing activity to identify improvements is critical to ensure efficiency and ROI.

This module is based around the structure of the Smart Insights social media reporting template which covers both organic and paid social media. It contains these key features for reviewing social media marketing performance.

This module has been updated to reference reporting for Google Analytics 4 (GA4).

How is the Learning Path structured?

  • Objectives
  • Overall social media contribution
  • Contribution of individual social networks
  • Using attribution to assess social media
  • Benchmark social network engagement
  • Summary

Learning Objectives

  • Understand the different types of insight you can present in a monthly social media report
  • Report on the business contribution of social media using reports available in Google Analytics
  • Compare the follower growth and engagement for your company pages on different social networks

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This module is in the Social Media Marketing Learning Path

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A modern training solution to help businesses grow through marketing

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Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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