Learning Paths

Reporting on social media effectiveness

Learn how to report on the effectiveness of social media marketing activity to identify improvements

Module purpose

Reporting on the effectiveness of social media marketing activity to identify improvements is critical to ensure efficiency and ROI.

This module is based around the structure of the Smart Insights social media reporting template which covers both organic and paid social media. It contains these key features for reviewing social media marketing performance.

How is the Learning Path structured?

  • Objectives
  • Overall social media contribution
  • Contribution of individual social networks
  • Using attribution to assess social media
  • Benchmark social network engagement
  • Summary

Learning Objectives

  • Understand the different types of insight you can present in a monthly social media report
  • Report on the business contribution of social media using reports available in Google Analytics
  • Compare the follower growth and engagement for your company pages on different social networks

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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