Learning Paths

Understanding audience engagement in analytics

Learn how to evaluate how your audience engages with your brand and your content over different timeframes

Module purpose

It’s common for marketers to talk about engagement as we know that engaging an audience is a ‘good thing’. Yet engagement means different things to different people so, in this module, we’ll look at the options to measure engagement more precisely in Google Analytics 4.

How is the Learning Path structured?

  • Objectives
  • What is engagement?
  • Shorter-term engagement methods
  • Google Analytics Audience Engagement reports
  • Longer-term engagement measures
  • Explorations giving insight on long-term engagement
  • Summary

Learning Objectives

  • Understand the difference between short-term and long-term engagement and recommend ‘hurdle rate’ measures and Analytics report to evaluate these
  • Use Exploration reports in Analytics including cohort analysis and Lifetime Value to measure engagement

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This module is in the Google Analytics 4 Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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