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Learning Paths

Integrating Google Analytics with other platforms

Learn which other data sources and tools are available from Google which can be usefully integrated into Analytics

Module purpose

The key performance element of Google’s Marketing Platform is offering tools that make it easy to collaborate and share insights that help achieve a customer-first approach to marketing.

In this module, we’ll take time to work through Tag Manager, Search Console, Google Ads, Google Signals and Data Studio in more detail so you can make an informed decision on which you should use and you know what’s involved in setting them up.

How is the Learning Path structured?

  • Objectives
  • Tag manager
  • Google Search Console
  • Google Ads and Google Signals
  • Google Data Studio
  • Google Optimize
  • Summary

Learning Objectives

  • Assess the value of integrating other data sources and tools with analytics
  • Explain the insights and benefits available from integrating tools and data including Tag Manager, Google Search Console, Google Ads, Google Signals and Data Studio

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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