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Learning Paths

Reporting on marketing activities using Google Analytics

Learn how to use reports to review performance in Google Analytics

Module purpose

Google Analytics offers many reports, and regardless of the type of report, it’s useful to know the best way to compare performance using Google’s standard reports.

In this module, we will show you how to identify ‘actionable’ insight rather than simply reviewing curves using the analysis tools.

How is the Learning Path structured?

  • Objectives
  • Where to focus your performance review
  • Understanding report elements
  • Compare performance over time
  • Identify opportunities and problems
  • Annotations
  • Summary

Learning Objectives

  • Review marketing performance through time using the reporting interface
  • Identify improvements to marketing activities through finding opportunities and problems via reports

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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