Reporting on marketing activities using Google Analytics

Learn how to use reports to review performance in Google Analytics

Module purpose

Google Analytics offers many reports, and regardless of the type of report, it’s useful to know the best way to compare performance using Google’s standard reports.

In this module, we will show you how to identify ‘actionable’ insight rather than simply reviewing curves using the analysis tools.

How is the Learning Path structured?

Objectives
Where to focus your performance review
Understanding report elements
Compare performance over time
Identify opportunities and problems
Annotations
Summary

Learning Objectives

Review marketing performance through time using the reporting interface
Identify improvements to marketing activities through finding opportunities and problems via reports

Any Paid Membership is required

This module is in the Google Analytics Learning Path

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