Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Take a look at some of the latest posts from our expert blog during the last month. These include important updates you need to know about, the latest best practice advice and helpful tool suggestions. Our blogs can help develop your marketing skills and improve your results.
Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..
Strategic marketing is a key part of ensuring you achieve your business growth goals. Lead your team to accelerated growth through digital marketing It has been a challenging year for marketers, with market uncertainty, reduced budgets, and huge shifts in …..
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
… and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..
Helping your team to develop their skills and knowledge can improve engagement, retention and business results. Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as …..
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest news and platform changes. We monitor the big news stories for platforms that could affect you so you can assess the relevance of these to your business.
Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..
Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube “should demonetize climate denier videos” We’re a bit late with our usual Friday news roundup, but the …..
Media and entertainment business need to reinvent business models, TikTok’s ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..
To keep you at the cutting-edge of digital we update our content each week, either as new resources or updates to existing guides, templates or training modules. Here are some of our newest guides and templates.
Explore the latest research and industry statistics to help you benchmark your performance and keep ahead of the trends. From our Charts of the Week to statistic roundups, these are the figures you need to know about this month.
Find out what we think about some of the big marketing and industry issues of the moment with our latest opinion blogs.
If you're short on time, our actionable and quick micro e-learning courses can help you gain the skills you need to get a job done and improve your marketing results.
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Run an effective CSAT survey
Learn tips, tools, and questions for customer satisfaction surveys that will help you learn what people really think of your brand
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How to do website user testing to increase conversions
Learn why you should be doing user testing, how to create a hypothesis for a test and how to pitch and write user test scripts
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How to improve your homepage effectiveness
Actions you can quickly add to your homepage to increase conversions, drive engagement, and keep visitors on your site.
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Design a welcome email journey
Learn 20 features you can use for your first welcome email and 10 additional options to make follow-up nurture emails more effective
