Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps
Making better use of organic search is a cost-effective technique for generating leads and sales that is especially desirable for businesses where there is pressure on media budgets.
Gap analysis for SEO is a technique I developed many years ago when Google Search Console data showing the keywords driving visits to your site first became available. I have since extended it to use Google Analytics 4 Landing page reports to assess gaps where organic visits are arriving on your site through time as outlined at the end of this article.
Through 2024 and 2025 the growing importance of Generative AI and increase in Zero-clicks caused by Google's AIO Overviews have caused many to question the importance of SEO, but the ongoing value of organic search is…
