A tutorial with examples and ideas of what to test
Prominently displaying why users should buy from you rather than a competitor is extremely important for any business look to increases online sales, particularly in retail, but it applies across many other sites.
As Bryan Eisenberg, author of Always Be Testing can Call To Action explains in this punchy clip, testing value propositions can have a massive impact on conversion.
Bryan Eisenberg On Unique Value Propositions (1m45s) >>
As Bryan says:
"If you're not doing this, you're wasting your time"
Given this, value propositions are something that I love to test. Smart Insights have covered the importance and examples of value propositions in other posts on their hub page, here I'm going to focus on testing, looking at retail Ecommerce examples. I will looking at testing and optimisation point of view, starting with a review of…