How the RACE framework can help you improve your digital marketing
Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today, because of all the digital channels available. This is shown by our customer lifecycle visual, which suggests the many different touchpoints that are potential communications may have with their audiences.
The example shown in this visual is for a B2B scenario where different nurture activities are used to help convert interest in a product or service through to purchase. Many similar stages are involved with B2C marketing.
In this article, I’ll explain how and why we created the Smart Insights RACE framework for online and multichannel marketing and at the same time, explain some of the key features of marketing frameworks. When I created RACE, it was my…
