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How to plan, create and market a 'how-to-video'

‘How to’ videos are one of the most popular video types on the net, so should always be considered as part of your content marketing efforts. They are an accessible format that can be applied to marketing many types of businesses. Essentially what you are doing is explaining how to do something that your people in a business are skilled in and knowledgeable about as it relates to your products and services. All ‘how to’ videos are different, but we have developed a formula that can be applied regardless of the subject. Work through these steps to get the best results with your ‘how to’ video.

1. Planning the video

What do your customers need help with?

There is approximately no point in making a how to video about something that everyone knows how to do. In the planning phase you need to research and define the…