What are the six essential parts of a campaign planning template?
Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle visual:
In this article, we'll step you through an effective structure for briefing marketing campaigns to an agency or in-house team that has been used by tens of thousands of businesses in different sectors including financial services, retail, travel and consumer brands.
At the end of the article, I will also show you how to layout the sequence of activities you need to complete to run your campaign on a campaign plan timeline, an essential technique for planning campaigns.
I originally developed our template for structuring one-day training courses on Creating Effective Marketing Campaigns that I ran for the Chartered Institute of Marketing…
