How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools
Naturally, small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free and low-cost marketing channels. So considering, Paid vs Owned vs Earned media options, you're going to be best considering the owned and earned options. In this guide, we will help you identify the best channels to use using two simple frameworks, so that you're not starting with a blank piece of paper or screen and can work through the options.
We'll review both online and offline techniques starting with 30+ channels to consider and then at the end, as a summary we'll help you zoom in on the top 5 to make it more manageable.
Before we look at tools to help you decided on your media,…
