Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 mobile marketing prediction …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
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Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector When I run training workshops on Email …..
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you’re forecasting your digital media …..
How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with …..
