By Dave Chaffey 01 Sep 2020 Mobile marketing statistics compilation Autumn 2020 summary of consumer mobile usage and adoption: Use these mobile marketing statistics to inform your digital marketing strategy and mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 …..
By Dave Chaffey 03 Aug 2020 Global social media research summary August 2020 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
Upgrade YourMembershipUpgrade your account to PremiumMembership - for those who are serious about FAST growthUPGRADE YOUR MEMBERSHIP
By Patrick Windt 30 Jan 2017 Research techniques to create customer personas The approaches you can use to build effective personas
By Dave Chaffey 18 Aug 2020 How do you compare? 2020 email marketing statistics compilation What’s a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber …..
By Dave Chaffey 14 Oct 2020 Amazon.com marketing strategy: A business case study Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com In July 2020, Amazon reported a 43.4% increase in North American sales and 33.5% worldwide revenue growth in the second quarter of 2020. Online …..
By Annmarie Hanlon 21 Aug 2020 The segmentation, targeting and positioning model How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..
By Dave Chaffey 11 Sep 2020 Average display advertising clickthrough rates (CTRs) – 2020 compilation US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs I’ve put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Through creating budget models …..
By Dave Chaffey 10 Dec 2020 10 reasons you need a digital marketing strategy in 2021 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
By Dave Chaffey 01 Dec 2020 Introducing The RACE Framwork: a practical framework to improve your digital marketing Streamline your planning and measurement of digital marketing with the RACE Framework We created the RACE Framework to help digital marketers plan and manage their digital marketing strategy in a more structured way since we found that many don’t have …..
By Dave Chaffey 29 Jun 2020 The Perfect Landing Page: Landing page examples and 12 tips Custom landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that …..
By Dave Chaffey 20 May 2020 Digital marketing strategy and planning template Use our digital strategy template based around the RACE Planning Framework to get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital …..