By Expert commentator 31 Jan 2017 7 tips to create a mobile-friendly website for your small business How to set up a good mobile friendly website Having a mobile-friendly website extends beyond good practice, it’s a requirement if you want your business to succeed. Mobile now exceeds desktop Internet usage and this means mobile users expect businesses …..
By Robert Allen 30 Jan 2017 The Digital Duopoly Cements Itself Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink. Healthy markets are defined by competition. Consumers have many providers to choose from, and those providers must constantly innovate to improve their service …..
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By Simon Swan 30 Jan 2017 Building a Knowledge Centre for Your Brand How to create a digital knowledge centre which facilitates your digital transformation and helps you delight your customers. The way brands are being built is being re-shaped. This is in large part due to consumers’ digital habits; by-passing brands completely and …..
By Patrick Kelly 27 Jan 2017 Pinterest add ad groups to their ad platform for better organisation Chart of the Day: 42% of marketers are planning on increasing the amount of time they dedicate to Pinterest This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. …..
By yvette bordley 27 Jan 2017 11 quick digital marketing fixes every small business or startup needs to know in 2017 How to avoid the costly mistakes that plague small businesses So… you’ve started your new business or start up and 2017 is going to be your year! But not wishing to dampen your enthusiasm there are several small business marketing …..
By Expert commentator 27 Jan 2017 Examples of 4 Automated Email Campaigns Every Online Retailer Should Send in 2017 See from this case study how these automated campaigns can generate new streams of revenue for your business Behavioural emails can generate millions in online sales yet most retailers struggle to get it right. Time and time again, digital marketers …..
By Dave Chaffey 26 Jan 2017 How important is influencer marketing for you and your business? Chart of the Day: New research highlights increasing importance of the different types of influencer marketing If you think of the changes that the rise of digital media have wrought in marketing, the rise of importance of earned media to …..
By Patrick Kelly 26 Jan 2017 Instagram rolls out Live video to all [@SmartInsights Alert] Live video now available to everyone on Instagram. Instagram announced another update their platform this week. Instagram Stories will allow you to broadcast live video to your followers as well as being accessible via Explore. Live Video for Instagram Stories is …..
By Expert commentator 26 Jan 2017 How to split test in AdWords more effectively using Adwords Scripts Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks. AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts. One of those tasks …..