Most companies are doing nothing to re-activate abandoned carts A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a …..
Chart of the day: Qualitative research dominates persona research and such research leads to revenue success Most businesses are using qualitative research techniques such as interviews to create their personas, according to research by Cintell. Quantitative techniques such as surveys …..
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FREE ACCESSHow to set up a good mobile friendly website Having a mobile-friendly website extends beyond good practice, it’s a requirement if you want your business to succeed. Mobile now exceeds desktop Internet usage and this means mobile users expect businesses …..
Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink. Healthy markets are defined by competition. Consumers have many providers to choose from, and those providers must constantly innovate to improve their service …..
A detailed tutorial on how to research your AdWords target keyword list to improve your ROI from PPC Keywords trigger your ads. Building and maintaining the right list of keywords is vital to getting the best return on your paid search …..
How to create a digital knowledge centre which facilitates your digital transformation and helps you delight your customers. The way brands are being built is being re-shaped. This is in large part due to consumers’ digital habits; by-passing brands completely and …..
Chart of the Day: 42% of marketers are planning on increasing the amount of time they dedicate to Pinterest This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. …..
How to avoid the costly mistakes that plague small businesses So… you’ve started your new business or start up and 2017 is going to be your year! But not wishing to dampen your enthusiasm there are several small business marketing …..
See from this case study how these automated campaigns can generate new streams of revenue for your business Behavioural emails can generate millions in online sales yet most retailers struggle to get it right. Time and time again, digital marketers …..
