Five-part formula to help you optimize landing page performance

A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your website.

Landing pages can be a powerful marketing tool. When used the right way they are your secret weapon for promoting both new and existing product or services. You can also use it to promote your webinar and increase your email subscription.

Landing pages can boost your conversions tremendously.  According to Serpstat, when you use the right testing and targeting on your landing pages, you can boost your conversion rate by as much as 300%.

In this post, we will …

A quick look at the ways personalization should be implemented into your website

Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for online retailers. We have not seen personalization be adopted by many of the non-retail web which is interesting. Many businesses still believe that their homepage only needs a ‘one version fits all’ approach, regardless of the fact that it is the main doorway to their business. Businesses spend vast amounts of money trying to market to their customers on a 1-2-1 level but overlook or misinterpret this approach on their website. This shows there is a massive opportunity being missed “If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful.” - Jeff Bezos

So why personalize?

To understand why personalization is so important, take a look at how…

What links mean for your business and how to get them

When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social media accounts is just the start of it. Once you’ve done that, then surely that’s the end of the road, right? Not quite. Just as you can target people around the world with effective marketing online, you can just as successfully target local business as well. It just requires the right strategy. Part of that strategy is making sure you have an effective on-page SEO , so targeting the right cities, regions or suburbs with individual pages.However, that probably isn’t going to be enough. To truly have a large impact on your SEO, and drive a lot of traffic to your site, you will NEED to improve your link profile.

Links

If you’re not already familiar with…

Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity

Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary goal of driving everyone bat guano crazy with detail-oriented documentation. Actually, the entire point of SOPs, done correctly, is to make an organization more efficient by saving time and effort when faced with recurring situations. As the digital transformation of business quickens and the globe shrinks, never has it been more important to put processes in place that support the scaling of companies into a position to take advantage of the profit potential in international markets. When the internet lurched into the mass consciousness back in the mid-1990s, it was impossible for most businesses to comprehend the ultimate effect it would have. Now, almost a few decades into the 21st century, we…

Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights

As a digital marketer, you clearly need customer insights to drive your tactics and strategies. And these insights will likely come from a variety of data streams. But to avoid drowning in these data streams you’ll need some good tools and a systematic analysis approach. In this post I highlight several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights you’ll glean from them.

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How do you create content that people actively look out for, and make sure that they’re able to find it?

Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue to generate inbound leads once they start ranking in Google – in theory, that is. In practice, it’s just as likely that your brand new blog post sees fantastic traffic numbers right off the bat...which die off quickly after the first week or so. In the world of SEO, or Search Engine Optimisation, we call this phenomenon the Spike of Hope – which degenerates into the Flatline of Nope. This is what it looks like. What’s happening here is: your traffic spikes after you publish and promote your blog post (on social media, through your…

If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO

Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and user-oriented. Moreover, it’s not just a list of search results anymore - so be ready to accommodate a whole new appearance of the SERP. The recent Moz study revealed that 97% of Google’s search queries show rich features like local packs, image packs, knowledge panels, quick answer boxes, shopping results, etc. No matter what your target audience is looking for, Google SERP features can help your content become better than the competition and build online brand presence. Businesses need to prioritize optimizing for these search…

Prevent costly errors with Google Ads by not falling foul of these classic mistakes

Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up wasting hundreds, if not thousands of dollars each month as a result of inadequate account management. A poorly configured ad campaign could easily be shown to the wrong target audience or simply get buried under the competition. Here are eight common mistakes business owner make when setting up their campaigns, and tips on how to avoid them in order to make the most out of your ad efforts.

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1.    Using ad groups for multiple keywords

Creating ad groups which contain up to 20 loosely related keywords…

Using press releases to increase awareness and improve SEO

Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. But that doesn't mean it's not worthwhile - far from it! Online press releases are still an effective way to repurpose content you are already creating for traditional PR and use to your advantage online. I'm amazed when reviewing backlink profiles how often it's a tactic that's missed. [si_quick_block id="98931" title="How to do a backlink audit" description="In this Quick Win we will review 4 techniques for link building and disavowing reports. The report can also be built for your competitors’ websites to help you gain even more insight on the links that improve their ranking, which you can then use to build strategies to outrank them."]

What are the benefits of using Online PR?

If you're…

As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content

This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by 2021, according to Technavio. But with all the buzz about the possibilities of AI, many businesses are curious about whether or not it can be (convincingly) applied to content creation. After all, companies like Google and Yahoo Finance have been using automated content for years, unbeknownst to many a reader. While the applications for AI are often lauded as either a panacea for society’s ills or admonished as being the end of humanity, the possibilities for AI and content creation rest firmly in reality, as many companies are already using both to help them build their brands…