Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.
The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.
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6 months on from the GDPR deadline… have you started to prioritize retention?
For many marketers, 2018 will be remembered as the year of the GDPR.
Despite the long lead up time, plenty of businesses found themselves scrambling to get their house in order ahead of the 25th May deadline.
Consumer inboxes were flooded with re-permission campaigns from brands seeking to retain their marketing lists. And when the dust had settled, many marketers found themselves faced with smaller lists.
But the threat of mass unsubscription didn’t end after 25th May 2018 passed - it just started.
The new rules mean customers now have an ongoing ‘right to erasure’. They can access their details at any time and wave goodbye. And this means you’re going to have to put more effort into customer retention from now on.
In the following blog post, we take a look at the…
Everything you need to know to maximize the revenue of your digital inventory
It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels.
Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all become familiar with.
But no matter how complicated and complex this global industry may become, the relationships between publisher and advertiser (and everyone in between) are crucial in keeping up with changing practices.
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Advertising relationships before the digital age
During…
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience
Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials.
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A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles
As an agency, you already know that great content is a powerful marketing tool.
But are you really putting all your content to good use?
If you’ve been around for a while, you likely have older articles and blog posts that are neither bringing you traffic nor amplifying your brand.
At the same time, you also probably have some "superstar" content that makes up a chunk of your traffic profile.
And in-between, you have a handful of middling content pieces that never quite reached their full potential.
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Removing, redirecting or improving this content can set you up to win new business in…
Three ideas to help plan your digital marketing in 2019
With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions:
Whilst some claim that these good intentions don’t work, it’s hard to argue that an ambition to get fit, eat well or start a new initiative isn’t a positive way to start the year. New Year resolutions may not always last, but at least people acknowledge that there may be room for improvement in their lives.
Good businesses will also be looking for ways to improve and there is already a range of business-critical trends to bear in mind for 2019. As with personal resolutions, professionals are always looking for an…
As much as expanding your business globally is important, you have to make sure you conquer the local market first
Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has turned the entire world into a single market that people can transact in easily, quickly and cheaply. For many, it's more profitable to run a global business than a national business.
As much as expanding your business globally is important, you have to make sure you conquer the local market first. Global success is not something you just wake up to; it requires strategies, opportunism and a bit of luck too.
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Reasons why companies venture…
Personalizing on a B2B level is more important than ever
Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came to reaching their company’s objectives than unpersonalized content.
But personalization for B2Bs has not been a widely adopted strategy. Businesses say they don’t have the technology, the required data, or even the resources to personalize for their customers on a one-to-one level.
However, just like regular customers, B2B buyers are beginning to expect and even demand relevance at every point in their buying cycle. Mass marketing is no longer applicable. It is no longer the aim to find the message that will resonate with a large number of your customers: you’re looking to find the most important message for each individual buyer.
B2B…
While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand
Word of mouth marketing has always been hailed by marketing experts as one of the most effective marketing strategies, way before the existence of social media and digital marketing in general. There’s a simple reason for that: people trust other people more than they could ever trust a brand.
Think of it this way: are you more likely to try a product if a trusted friend recommended it to you, or if you can see dozens of positive reviews from regular people? Or are you more likely if you saw a few well-placed posts from a brand?
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Small business marketers need to sit up and pay attention to the latest mobile design options
Technology has revolutionized communication and changed the face of doing business in modern times. Computers, Tablets, and Smartphone which were initially used to surf the net, stream videos and chat online have become key business tools. Mobile is becoming ever more crucial now that it accounts for over half of all web traffic. But how does a small business use the latest mobile design to grow its business? The answer to this question is determined by two factors:
Increase in popularity of Social Media
The development of more capable Smartphones
Facebook, the most popular social network worldwide has 1.71 billion monthly active users across the world, according to the latest statistics.
The other factor hinges on the improvement of mobile design evident in the…
