5 trends Email marketers need to stay on top of in 2017 and a couple of things you can safely ignore...
As we move from one year to the next, the heart of (email) marketing remains the same. It is about providing customer-centric experiences. For email experiences, this is the mantra of right message, right person, right time. The closer you get to this the better the results. Each year[si_guide_block id="44461" title="Download Expert Member resource – Email Trends: A visual Guide" description="To understand the latest best practice to do this we selected some of the key trends in email marketing and then asked 10 email marketing specialists from around the world to give their examples and recommendations.."/]
This is simple to say, but has been incredibly hard to deliver. Broadcast email has been so effective because of the high cost and limited accuracy of solutions to get right message, right…
