How to sell on Amazon as a ‘marketplace’ seller

Online marketplaces like Amazon are extremely convenient for buyers – learn how to effectively sell your products to Amazon’s customers

How to sell on Amazon as a ‘marketplace’ seller

Introduction

Amazon accounted for 47% of online retailer in the US in a recent compilations. 51% of sales come from third-party merchants. And that’s growing. This means Amazon can be considered as the biggest selling channel for products.

However, when selling on Amazon, there are strict rules to follow and competition is tight. Marketing is therefore crucial, and the most successful sellers are very skilled at keeping up with changes and promoting their products.

This guide will help you:

Check whether your business is a good fit
Amazon seller account setup checklist to start selling
How to list your products
The best Amazon selling strategies
How to master Amazon SEO
Ship orders yourself or use Amazon FBA

Note on the Amazon marketplace branding

Previously Amazon had a defined 'Amazon marketplace' and referenced other brands and retailers selling on Amazon as 'marketplace sellers'. It's recent naming convention is to no longer uses the term 'marketplace' instead referencing 'Sellers' and 'Selling on Amazon'. We reference 'marketplace' since many people still refer to the marketplace.

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