2024 Digital marketing briefing for decision-makers

Understanding the latest developments in digital marketing is difficult and time-consuming, since there is so much noise from platforms like Google, LinkedIn, Meta, Microsoft and OpenAI, with the media summarizing every small detail.

In this briefing, we try to cut through the noise by alerting you to just the most significant 'need-to-know' platform developments.

This briefing is designed to support our members by giving you a brief summary of what my assessment shows to be the biggest developments relevant for senior marketers or business owners, who can then discuss them with their team. We also include relevant links to the platform announcements and the best commentaries for you to learn more.

How will this briefing help me?

We know that our members are extremely busy. We also know from our member research that they're keen to be informed about the latest developments in digital marketing so that you can...

• Assess the most significant developments
• Consider the opportunities (or threats) available for your business
• Talk to clients and colleagues about the opportunities and challenges ahead

This report is aimed at meeting these needs, plus we also showcase our latest resource updates that cover the developments, and share templates that can be used to take action.

For more exhaustive coverage of platform developments for 'hands-on' team members, we also recommend our Digital media updates tracker.

Let me know of any comments or questions you may have via LinkedIn.

Best wishes, Dr. Dave Chaffey

Co-founder Smart Insights

Lead author of Digital Marketing: Strategy, Implementation and Practice.