We’ve been big fans of using customer personas since we first saw them in use around 10 years ago. For us, customer personas are an essential online branding and conversion tool that help businesses create more customer-centric, less product or company-centric web experiences. They can also be used to understand multichannel journeys from desktop website to social media to mobile site and if relevant in-store use as our examples of touchpoint mapping show.
As we talk to marketers when training and consulting, we’re surprised how many companies and their agencies are still not applying the technique. It tends to be a “big business” approach, but we think the approach can and should be used in a more “DIY” way in smaller businesses too.
The Quick win technique – Improve Your Marketing Personas is included in the
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Part of the Digital experience management Toolkit
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Part of the Digital experience management Toolkit
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Part of the Digital experience management Toolkit
Individual
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Part of the Digital experience management Toolkit
Individual
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Part of the Digital experience management Toolkit
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