YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children's data
Take a look at some of the news affecting marketers this week including YouTube's decision to stop adverts running on anti-vaccination videos and to update its 'Up Next' algorithm so these videos are not promoted.
On top of this, Facebook has announced a new premium ad service, that allows advertisers to book in slots up to a year in advance.
This week has also seen the latest Consumer Confidence Index from GfK get released, revealing that the uncertainty of Brexit is still taking its toll.
In lighter news, it seems that Oreo is ready to play the Game of Thrones with its latest partnership, which could be the biggest partnership for…
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform
Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been passed down from marketer to marketer for, well, generations. But it's not enough to just consider how to tailor your message to audiences of different ages, you also need to think about the different ways you'll communicate that message.
Communications technologies and new channels appear all the time, forcing marketers to rethink their customer communications strategy every few years. While many current communications strategies were designed with older consumers in mind, a refresh is in order.
As of 2019, Millennials and Generation Z make up the largest percentage of the general population, according…
