"Work smarter, not harder" - that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!)

When it comes to e-commerce merchandising, we now have the technology and tactics we could have only dreamed of only five years ago. With the advent of richer analytics and artificial intelligence (AI), we can now personalize user experiences in real-time. As a result, your prospects feel more understood than ever before, which makes them more likely to become paying customers.

How can I optimize? Let me count the ways

The most common optimization methods used as of early 2018 include: Using smart product recommendations Adding up-sells and cross-sells to your offers Offering intent-based collections Tailoring the user experience by customer segment Tailoring the user experience with real-time analytics

Using smart product recommendations

Amazon.com has set the standard for product recommendations. Their website seems to ‘read your mind’ and know…

If you're trying to market an agency, these 7 resources and our 'Marketing your Agency' guide will help you

Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it could be? Well if you're reading this, then Smart Insights is one of those places. But there are other ‘new biz’ coach or consultancy voices out there with lots of experience to share. So I thought it would be useful in this post - that accompanies our recent guide about marketing your agency  - to share a few of those with you.

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Marketing an agency

As part of my work with agency clients, I talk about taking a structured approach to raising their profile,…

SEO is an important part of a promotion for any business on the Internet

In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from the first stages of creating a new site on the WIX builder. So, what should you pay attention to? In this post, I’ll tell you the main and the best steps to bring WIX sites to the Top.

Before you start SEO

Before you start SEO on Wix, you need to make the site visible to search engines. To do it you need to: go to the editor and select the Settings section; select the SEO mode; note that you allow search engines to find your site. These actions will allow…

Find out how Southbank improved their open and click-through rate with a simple email welcome sequence

First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point in a customer’s journey, and can be a substantial factor in their retention. At Southbank Centre, the UK’s largest arts centre, one of our challenges is around clearly communicating our vast and varied events programme. So what did we do? We sent a warm and welcoming email to those that signed up to our email list, either through our website or wifi. The first step in our strategy for a seamless email journey. Our messaging reflects the warm and friendly nature of our site. This is accomplished with the upfront greeting and upbeat copy to complement our newly introduced branding. Paired with…