How to leverage the power of social media analytics to expand your audience
These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem with being present on social media, and using it to reach out to your audience, is that it can eat up a lot of your time. For instance, if you have a killer post that will provide value to the readers, you will need to come up with a headline that will grab their attention, which is usually very divided, as well as find an image that will reel them in, maybe even include hashtags, and so on.
To make matters even worse, it's a shot in the dark, because even if it works like a charm, you will have no idea whatsoever why it worked.
According to Arthur Mitchell, who is the…
Social media essentials: 8 updates that happened in social media this week
To finish your working week off here are 8 social media updates we saw happen this week that could help inform your social media strategy. If you want to keep up to date with everything that's happening in digital marketing check out our top 10 sites we use to keep up to date. You can also vote for your favorite that keeps you up-to-date with what's happened in the world of social media.
Spotlight story: Amazon influencers program welcomes YouTube stars
Amazon is one of the many brands who has seen the benefits of using influencers to increase revenue. In March this year, Amazon’s Influencer Program was launched allowing social media influencers to earn commissions on Amazon products they promote. Last week Amazon also announced they will be accepting sign-ups from YouTube influencers. They have introduced a self-service tool for…
