An approach and tools for deeper social media analysis
When it comes to social media, many marketers are still struggling to measure the success of their efforts. In fact, Pivotcon’s State of Marketing Report suggests that 53% of marketers do not even make an attempt to measure success. So, what should social media analysis look like? In this post I explore two approaches to social media analysis and provide examples of how to look beyond the numbers and find value in social noise.
Why Measure Social Media?
It is a no brainer really. You can’t manage what you can’t measure. Dedicating time and business resource to social media means that you need to be clear on what impact it is having on your business.
You need to provide success metrics and understand what value social media is providing to your brand.
If you have a Facebook brand page you…
2014 Media Landscape for B2B Marketers
B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges.
Their infographic shares these top level findings:
LinkedIn generates the most revenue.
Top 3 platforms for brand awareness are Twitter, LinkedIn and Facebook.
75% of content is posted by the Marketing team, followed by Key Experts within the company and then the Management Team.
Key challenges are showing ROI and the time involved in social media.
Additional Resources on Social Media Marketing for B2B companies
Influencer outreach guide
Creating a social media strategy for B2B companies
Best social media for lead generation [Infographic]
Influencing B2B Technical Buyers [Infographic]
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