Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013

10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy

In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful, see Rob Thurner's Smart Insights guide to developing a digital mobile strategy for more detail. Avoiding the 10 most common mobile marketing mistakes from Dave Chaffey

Global digital strategy

The next two decks are from similar talks by Dave Chaffey in 2013 reviewing 8 key factors to to focus on to help deliver business growth from…