July 2012 - Page 6 of 6 - Smart Insights

5 things ‘The Godfather’ can teach us about Affiliate Marketing

By Graham Jenner 03 Jul 2012

Affiliate marketing strategy

Mutual benefits, great communication and unrefusable offers create an outstanding affiliate programme

Don Corleone was a visionary. He was able to look ahead and predict what would happen before his competitors. He thrived in a competitive environment despite a number of challenging circumstances. While most of us don’t have to face being shot at in our day to day work, I think Don Corleone would have been an exceptional affiliate marketer. He managed to make the most disloyal of men advocates of his cause. In this post I will explore some of the areas that helped him do this, and how you can apply them in your affiliate marketing campaigns.

1: Build strong relationships by helping affiliates achieve their objectives

This is one area where Don Corleone thrived and something that is pivotal to affiliate marketing. Your affiliates are your partners so you need to…

Strategic options to reach and engage online audiences

By Dave Chaffey 02 Jul 2012

Customer acquisition strategy

Models to review your online engagement strategy

At first, online marketing was relatively straightforward, you had a website and you used different “traffic-building tools” like SEO, Adwords and affiliate marketing to drive visitors towards it to achieve the goals you were looking for. There were limited options to engage audiences on other sites, so it was all about traffic building. This is how I show it in my books: But in 2012, developing online marketing strategies is much more complex with many, many platforms to consider. It’s important to prioritise on the customer touchpoints which are going to give you the maximum returns given a limited budget and time . In this post I’ll summarise some different ways to visualise the range of options available for traffic building. I've mainly written the post to introduce the option of the Interractive Brand Ecosystem from Forrester which I show…

SEO in 10mins… Is that possible?

By Chris Soames 02 Jul 2012

SEO content strategy

Our summary of the new advice from Google on SEO for startups and small sites

You've probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It's worth being aware that last week we had the release of Penguin 3.8 which impacts 1% of global searches. You can learn more about this Penguin update here.

SEO basics in 10 minutes

The main purpose of this post is to alert you to this new video guide from Google. It's from Maile Oyhe who has worked with Google for 7 years. The advice covers the basics needed for SEO for sites with less than 50 pages, she says that doesn't include more complex Ecommerce sites. While most online marketers will already know most of the advice, you may find it useful to share in these situations: Friends / family just starting their own site / business who are asking you for advice…

Get kudos for your email templates (or your clients) and learn from others

By 02 Jul 2012

Email creative and copywriting Email marketing

GetResponse Offers $1000 1st Prize for Email Template Contest

Update: Help us choose the Winners We've had a great response with over 600 entries! The GetResponse team has selected 15 Finalists. To get inspiration from our finalist designs - click "view entries" at our special Facebook page. You can Vote your favourite and win as well:

My wife is really into scrapbooking and she creates the most amazing cards and scrapbooks. However, no amount of encouragement on my part can convince her of her talent. She believes it’s not her talent, but the plethora of powerful tools and templates available to her which allows her to create the wonderful things she comes up with. Yet, she has the will to be creative and the drive to use those tools effectively. I believe we are all creative geniuses. It’s just that…