What's Hot In Digital: November 2015

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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In this post we summarise a series of actionable steps to boost the effectiveness of always-on digital marketing and campaigns.

Do you have a plan to tailor Google Analytics to your business?

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Jill quick gives you 7 missed customisation actions in Google Analytics set-up that you can fix now

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Blue Nile research shows how different content types inform the buying decision, which is crucial for planning an effective content marketing strategy

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

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Instagram brings in 40 partners to help with advertising, technology, community management and content marketing

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A new feature to increase your visibility

Black Friday e-commerce tips from those in the know

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Tweak to consider in the build-up to the second biggest retail event of the year.

New calculated metrics from Google Analytics

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There is not a lot that you can’t do with Google Analytics these days, but one feature that has been missing for a while that the community has been requesting is Calculated Metrics. This feature is only available for properties using Universal Analytics and is currently in Beta.

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Rather than giving up entirely on Google+, Google has decided to invest in a major redesign and shift its focus to some of the more popular features in the hope that this will give the network the unique selling point that it previously lacked.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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