Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
A new report from the content marketing agency Visua.ly shows what marketers think of the creatives they work with and what the creatives think of their marketing departments. It makes for interesting reading and gives some insights into how marketers can get the most out of their creative teams and vice versa.
A November 2015 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 242 tools now available. However, the number of new tools has decreased. Of these sevices, 187 are paid, with the remainder free or using a combined model.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Facebook releases new messaging tools for business pages which help manage interaction with customers.
Google has announced that it is seeing 16,000 new Accelerated Mobile Pages (AMPs) every single day.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
We were annoyed by LinkedIn changing the way groups work, Twitter killing social proof and Facebook throttling organic reach. Which changes by major platforms really ticked you off this year? We want to know!
We are interested to know which marketing conferences our audience really rate. If there is one conference this year that stood out for you, let us know in the comments!
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
December's new guides provide something for everyone. Our new guide for startups and SME/SMBs is great for owners or employees of small businesses, whilst agencies can benefit from a new account handler template added to our Digital Marketing Agency toolkit.
For everyone else, our updated digital marketing statistics compilation provides a handy one-stop shop for all digital marketing stats.