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Elearning

Step 2 – Define Audiences and Personas

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In this unit, you'll learn about audiences and personas and understand how to:

  • Use customer insight to define and review your audience; understanding characteristics, behaviour and motivations.
  • Apply  Tools and frameworks to create personas

Developing personas allows you to create and deliver content which attracts and engages  your audience, with the bottom line of increasing sales:

Importance of defining personas