Step 1 – Audit and Set Goals
What will I learn in this lesson?
In this step, you’ll learn how to audit and set goals for your content marketing strategy. Goals can include:
- 1. Creating brand awareness through share-worthy content, to support your online PR strategy.
- 2. Supporting your SEO strategy so visitors can find your website, or content and start to interact and develop a relationship with your brand.
- 3. Influencing buying behaviour throughout the customer lifecycle to drive enquiries, leads and sales, as buyers research and read content to support their path-to-purchase.
Your marketing and business goals will then help you to create content that serves these goals. Each part of RACE, summarises this below
![RACE Plan](https://www.smartinsights.com/wp-content/uploads/2015/02/RACE-Plan-700x310.png)
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