Elearning

Step 1 – Audit and Set Goals

What will I learn in this lesson?

In this step, you’ll learn how to audit and set goals for your content marketing strategy. Goals can include:

  • 1. Creating brand awareness through share-worthy content, to support your online PR strategy.
  • 2. Supporting your SEO strategy so visitors can find your website, or content and start to interact and develop a relationship with your brand.
  • 3. Influencing buying behaviour throughout the customer lifecycle to drive enquiries, leads and sales, as buyers research and read content to support their path-to-purchase.

Your marketing and business goals will then help you to create content that serves these goals. Each part of RACE, summarises this below

RACE Plan

lock icon

Available to Premium members only

Get access to all lessons by joining as a Premium member