Sales

Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect

How do you create a sales strategy that works? How do you build a sales team that closes deals on autopilot? There are a lot of factors that contribute to a great sales strategy, but it all starts with the team you build. Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect. In this blog post, I’m going to talk about why you need sales enablement to improve your sales and show you how to implement sales enablement in your own business.

What exactly is sales enablement?

Simply put, sales enablement is the process of providing your sales team with everything they need in order to perform and reach their maximum potential: Knowledge and content: all the information they need about…

How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button

The ultimate goal of marketing, of course, is to get people to buy. That means, that in an online context, actions that marketers can take to influence the pressing of a “buy now” button are desirable. 

But how often do we focus on what seem like trivial things, such as the size of the type used to show the price? Psychological research shows some interesting factors about the way prices are displayed. Get the display of prices right on a web page and you can affect the chances of that “buy now” button being pressed.

There are several factors which I shall cover in this article:

Should prices end in an odd numbered digit?It is not the last…

Do magic words exist or are they a copywriting myth?

I recently received a copywriting advice email  from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. Guarantee 5. Discover 6. Love 7. Proven 8. Safety 9. Save 10. New Although I agree that these are powerful words, I doubt Yale really conducted any rigorous research – and if they did, it’s certainly not something that the University chooses to share on its official website. What is interesting is how long these types of list have been "doing the rounds". It taps into the insatiable demand for instant solutions. Human nature finds the notion very appealing that all you need do is sprinkle a few magic words into your writing like fairy dust and, Hey Presto, an instant increase in sales pops out of the hat. Using magic words in the right place in your copy and in the right order…