Promoted Posts

Is it best to boost a Facebook post, create an ad using the post or create a separate ad that's not in newsfeed?

I used to strongly advise clients against “boosting” posts on Facebook. It’s not that I’m generally against paying Facebook for reach (although of course a little more free reach would be nice), it’s just that boosting used to be the sloppy, non targeted way that the newbies and amateurs used. It cost them more money, got them fans they’d probably prefer to avoid and whilst quick and simple, wasn’t very clever. So back in the day, I used to recommend going into the Ad Manager or Power Editor, and creating an ad using the organic post as the source but promoting it rather than boosting it. You got far more targeting control and consequently…