New media can learn a lot from old media…
I spent 15 years behind a mic in radio and I’m amazed by the similarities between radio and social media – be it Twitter, Facebook or Email.
It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which social channels and those who employ them can learn from radio done well.
Here are five key things social media can learn from radio:
One-to-One communication
Good radio is a one-to-one communication. That is to say that any host who knows their stuff is going to stay away from referring to listeners as a mass audience. You focus on making it a casual conversation between two friends and you talk directly to that one person. Mmm!…
