Slides, videos, white papers, design galleries, articles and more (+ five quick tips)
Q4...one number and a letter that has heart racing at retailers everywhere... There are lot of great sources to help you with your Christmas and year-end email efforts. In this post I have summarised what I see as the best of the bunch to help your planning & preparation, strategies & tactics, and email design.
(Be sure to read through to the end for some quick bonus tips, too.)
Preparation and planning:
Useful articles and white papers:
19 holiday email planning tips
A month-by-month guide to holiday marketing success
Email marketing holiday planning calendar from ExactTarget and a checklist from Silverpop:
[slideshare id=24996872&doc=emailmarketingholidaycalendar-130806132952-phpapp02&w=500]
[slideshare id=5390145&doc=holidayemailmarketingchecklist-101008004627-phpapp01&w=500]
Strategies and tactics:
A selection of ideas, examples and screenshots:
The retail email guide to the holiday season (from 2012)
The Top 12 marketing tips for the holidays
10 holiday gift…
