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Our new guide shows you how to set up and optimise your tag management system

Today, marketers have a wealth of potential tools to manage their digital marketing as shown by the Smart Insights infographic wheel of digital marketing technologies organised around the RACE planning framework. Yet this presents a challenge, since the number of tags on any one web page has increased, in some extreme cases into double-digits, the need for a more effective way to manage them has emerged. This amazing array of tools and products will generally have one thing in common –they all need to be installed using a JavaScript tag, a simple pixel, or most likely both. A Tag Management System is a method of replacing a multitude of tags with a single tag that effectively acts as a beacon for all. The system has come about through the innovation of such tools and products and the need to quickly…