Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments
PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, sometimes known as the 'macro-environment', that can shape a business.
This is an introductory article, for more details see our post: How to create a PESTLE analysis for marketing planning?
What does PESTLE stand for?
PESTLE stands for:
Political
Economic
Sociological
Technological
Legal
Environmental
These are the contexts that a business should assess itself against to review competitors, markets, and the situation in which an organization finds itself.
Environment Factors affecting a business - Source: Chaffey and Ellis-Chadwick - Digital Marketing, Strategy, Implementation, and Practice
How to use PESTLE
The key technique with PESTLE is to dig deep. Many managers simply work through or tick…
