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Consumer psychology

Simon Swan's interview with Andrew Nicholson, Founder of the-Guku showing how behavioural economics influences customer online purchases and growing demand for Data?

Andrew is the founder of the-Guku, a digital marketing consultancy specialising in behavioural economics and the relationship this plays in influencing customers through their online purchase patterns. Guku combine #DigitalMarketing, #BehavioralEconomics & #Psychology know-how to understand your customers better than they understand themselves! In my interview with Andrew, he lifts the lid on the growing demand for data on behavioural economics,  real-life examples of companies already successfully using these techniques and Andrew’s personal journey of  launching his very own consultancy…

Q. You seem to have uncovered an interesting niche in web psychology, can you summarise what this is all about?

Absolutely.  As I progressed through my MSc, it became clear that there was a huge understanding of marketing technology, but a relative dearth…