Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

Learn More

*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
7 day money back guarantee

Guides and Templates

Managing SEO playbook

A top-level review for managers to assess their use of the SEO factors for success in their organization

How will the playbook help me and my business?

This guide is for marketing and digital marketing managers who need to manage Search Engine Optimisation (SEO), either through agencies, consultants or company specialists or through their own efforts.

Our members asked for a short 'fast-start' checklist of all the factors for SEO success businesses MUST get right. This helps give the top-level view with a simple list of factors to consider.

What does the managing SEO checklist cover?

Our checklist features:

  • The 25 most important ranking factors for managing SEO with a short description of each
  • The success factors are grouped in the 7 steps of our 7 Steps to SEO success guide
  • Links to the latest analysis in Smart Insights blog articles

Resource Details

  • Author: Dave Chaffey
  • Format: A checklist of 25 factors to manage for better results from SEO
  • Related guide: Use this high-level summary of best practices alongside our more in-depth SEO strategy audit spreadsheet and or 7 Steps to SEO success – a comprehensive 150+ page guide simply explaining SEO examples and best practices.

About the author

Dr. Dave Chaffey

Dave Chaffey

This audit checklist and health check was developed by Smart Insights co-founder and content director Dave Chaffey who first started helping businesses improve their SEO in 1998 and continues to advise businesses on SEO today through consulting and training. Dave has helped many companies improve their SEO from small businesses looking to improve their rankings in one country to international businesses looking to maximise their digital footprint in hundreds of markets.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.


Access this resource now

Individual and Business members get full access to this and 7 other guides in the Search engine optimisation (SEO) Toolkit.

Learn more about membership Already an Individual or Business member?
Login here

Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next? over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo