Free digital marketing plan template

Our popular digital marketing plan template built on the Smart Insights RACE Framework

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How will the digital marketing plan template help me and my business?

Do you have an integrated digital marketing strategy? Our research shows that many businesses don't have a structured digital marketing plan, yet they are doing digital marketing.

Our free digital marketing strategy template will give you a structure to create an integrated digital marketing plan for your business.

This digital marketing plan template is our most popular download, giving you a simple marketing strategy template for reviewing digital marketing using the Smart Insights RACE Framework.

It's based on our Content Director, Dr. Dave Chaffey's 15 plus years of experience reviewing and optimizing digital marketing plans.

Edited by a team of experts headed up by Dr. Dave Chaffey, your free resource will help you:

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Access this resource now

Take your next steps towards digital marketing optimization with our fully integrated guide

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How is the plan structured?

Our free digital marketing plan template gives you a checklist of the key digital marketing activities for growth, structured around the Smart Insights RACE Framework and the six pillars of digital marketing success.

Use our ready-made digital marketing strategy template to plan and measure comprehensive coverage of all the digital marketing activities you need to increase leads and sales across the customer lifecycle.

Access this resource now

Take your next steps towards digital marketing optimization with our fully integrated guide

By clicking the button above you are confirming you have read and accept the terms & conditions and privacy policy and understand how to exercise your privacy rights under GDPR

Why should I use the Smart Insights digital marketing plan template?

Find quick, actionable solutions to optimize your digital marketing activities, so you can boost performance and achieve your objectives at every stage of your marketing funnel.

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About the author

Access this resource now

Take your next steps towards digital marketing optimization with our fully integrated guide

By clicking the button above you are confirming you have read and accept the terms & conditions and privacy policy and understand how to exercise your privacy rights under GDPR

Is Smart Insights membership right for me?

As a Smart Insights Free Member, you can access resources designed specifically to get you started on your digital marketing optimization journey.

Invest in Business Membership to transform your strategic marketing

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Looking for new marketing solutions for your business?

Our acclaimed marketing structure, the RACE Growth System, empowers businesses to integrate their marketing activities and streamline their marketing strategy using our integrated 90-day opportunity, strategy and action planning cycle.

The OSA diagram

Identify opportunities to grow your business

Plan an integrated marketing strategy to win more customers

Manage and optimize marketing activities to accelerate your ROI

The RACE funnel The RACE funnel

Define your goals and strategy

Grow your audience using paid, owned and earned media

Prompt interactions, subscribers and leads

Achieve sales online or offline

Encourage repeat business

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Looking to fully integrate your business’ marketing strategy?

Ready to take your next steps? Smart Insights Business Members get access our library of over 200 expert marketing resources, including strategic planning templates, quick wins, and our popular modular Learning Paths for structured strategic marketing training.

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