Learning Paths

Capability maturity review

Learn different ways to review the digital maturity of a business to identify improvements to your marketing

Module purpose

‘How do we compare?’ or ‘What does good look like?’ are common questions we hear when talking to businesses about their digital marketing maturity. It’s a great starting point to achieving excellence by identifying where you need to improve.

Because digital marketing involves so many options and it changes so fast, it can be difficult to know how you are doing and where you need to improve.

Benchmarking your maturity is a useful approach, particularly for larger businesses, because it will enable you to see the gap with where you need to be and explain the need for change to others.

Use our digital marketing benchmarking templates or interactive capability grader to review your omnichannel marketing and identify improvements.

Module structure

  • Objectives
  • The Maturity model
  • Baselining and benchmarking
  • Simple visual benchmarking
  • Interactive capability grader
  • Detailed audit of capability
  • Test your understanding
  • Summary

Learning objectives

  • Understand the benefits for reviewing digital maturity
  • Understand the principles of maturity models created by Carnegie Mellon
  • Review three options for structuring an overall digital maturity review using Smart Insights resources

Business membership badge icon Pro membership is required
Toolkit illustration

This module is in the Digital Transformation Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already a Pro member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo