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Digital Transformation - Shaping your Digital Future

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What is Digital Transformation?

According to analyst Brian Solis of the Altimeter Group commenting on the Smart Insights blog Digital Transformation must be wide-ranging to prepare your business for the future.

“The realignment of, or new investment in, technology, business models, and processes to more effectively compete in an ever-changing digital economy”.

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Chart mapping interest growth in digital transformation Source: Google Trends
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Why is Digital Transformation vital?

An ongoing, proactive approach for managing Digital Transformation is essential to keep larger businesses and brands relevant and competitive in the future.

Think of what you could be missing if you don't have a digital transformation programme in place...

  • You don't have a vision for how integrated digital marketing can support your business
  • You don't have a strategy or roadmap to exploit digital media and technology
  • You don't have the best resources or structure in place to compete
  • You don't have a performance improvement based on the right KPIs to optimise marketing

Don’t be left behind, start your journey to make the most of your digital marketing. Start Now.

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Who is doing Digital Transformation well?

Just a sample of the organisations who have executed impactful digital tranformation.

  • Global 202 content & social media marketing initiative
  • The integrated O2 ‘Be More Dog’ campaign in the UK
  • Barclays Bank creating ‘Digital Eagles’ in branch to help customers be more web

See how you rank in our digital tranformation capability review in less than 5 mins

Digital transformation stages in the style of The Evolution of Man

Must-know marketing advice and newsBlog articles to keep you up-to-date

How many businesses have a Digital Transformation programme in place? featured image

How many businesses have a Digital Transformation programme in place?

May 19, 2020 by Dave Chaffey in Digital transformation strategy

Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) r …

Structuring digital marketing teams

May 4, 2020 by Annmarie Hanlon in Managing Digital Transformation

Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart I …

Understanding Digital Transformation

August 15, 2019 by Annmarie Hanlon in Digital transformation strategy

An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re wo …

Radical Ecommerce team structures: What can established businesses learn from start up organisational structures?

May 17, 2017 by Robert Allen in Managing Digital Transformation

Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest tra …


Developing Actionable Analytics as part of Digital Transformation - Digital Marketing Excellence Interview 

August 25, 2016 by Dave Chaffey in Web analytics strategy

Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing Q. You re …

What's driving digital transformation? [Infographic]

March 18, 2015 by Dave Chaffey in Digital transformation strategy

What is Digital Transformation and what can hamper it? This new infographic summaries a new report from Infomentum exploring b …