This page contains all updates related to the marketing mix:
Recommended articles explaining how the marketing mix can be applied to digital marketing and Ecommerce.
- Remixing the marketing mix - Experienced practitioner Roberto Hortal explains his experience of applying the 4Ps for marketing
- Content marketing and the marketing mix - How content can enhance product offerings
- Improving the marketing mix to web analytics - provides a simple framework of how the mix can be used to frame decisions
