By Lilach Bullock 10 May 2024 How to create and structure a social media campaign plan, step-by-step To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
By Sarah Lindley 05 May 2024 How to structure an effective multichannel marketing plan What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..
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By Simon Swan 23 Apr 2024 Creating an integrated marketing strategy with the RACE Framework Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..
By Gabrielle Wright 16 Apr 2024 How effective is your digital media? Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..
By Dave Chaffey 10 Apr 2024 What is always-on marketing? Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
By Dave Chaffey 09 Apr 2024 MarTech essential digital marketing tools [Infographic] Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give …..
By Dave Chaffey 08 Apr 2024 The Content Distribution Matrix [#infographic] Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content Marketing Matrix developed with …..
By Gabrielle Wright 02 Apr 2024 What is sustainable marketing and how should you use it? Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..
By Dave Chaffey 22 Mar 2024 The best Generative AI tools for writing marketing plans and strategies? From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you’ll know, ‘GenAI’ rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..