It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..
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FREE ACCESSAre you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses in 2024 As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools …..
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content Marketing Matrix developed with …..
Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..
Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..
From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you’ll know, ‘GenAI’ rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..
An integrated marketing strategy means every element of your marketing plan must contribute towards your goals and objectives, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there is …..
