Gmail Promotions Tab Grid View: The Lowdown Brace yourself, email marketers, Aaron Rothman, Product Manager at Google, recently announced some more major news on the Gmail blog which follows on from Gmail’s move to default image display. The announcement explains that Google …..
Are you ‘Always On’ and marketing in real-time? A new Adobe sponsored Razorfish study, The State of Always-On Marketing surveyed 685 ‘C-suite executives’ to reveal that 76% of marketers do not make use of segmented or behavioural data in their …..
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FREE ACCESSNew research shows how different types of content marketing supports brand engagement and purchase in different sectors Value: [rating=4] Recommended link: Download InPowered/Nielsen report With the increasing focus on content marketing, it’s important for marketers to work out how effective …..
Also adds Pages to Watch feature to enable competitor review Importance: [rating=5] Recommended link: Facebook – New Brand Page Layout change 26th March update: The new layout still hasn’t rolled out for us yet, but Facebook has posted a blog …..
Creating Email CTAs with Impact with Tim Watson In this video, regular contributor Tim shows that too many email campaigns contain calls-to-action (CTAs) which focus on what to do, rather than the reason to click. This 99 second video shows …..
New research and examples highlight video marketing trends Value: [rating=4] Recommended Download: Research on the Future of Video Marketing, by Andrew Canter of the Branded Content Marketing Association (BCMA) – no registration needed Video content marketing is now a key technique for companies …..
Learn to love The Logic Sandwich To successfully take people through a whole buying decision, you need to find the right balance between satisfying their emotional and logical needs. The human brain has two halves: the left side of the …..
10 hidden factors that could be affecting your Conversion Rate Many elements come into play when you are seeking to improve the conversion rate of your website as part of a site conversion optimisation strategy. You may already appreciate the …..
Content for social media success Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing. …..
