What’s New in Marketing? July 2014 roundup How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this. To help get focus and review current use of …..
New report reveals the effectiveness of different Facebook retargeting options Value/Importance: [rating=3] Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting …..
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FREE ACCESSMobile apps to manage your digital marketing life The modern marketer can reap massive benefits from the mobile app revolution. Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go. From …..
Is Content Marketing Headed for a Tech Revolution? Are you ready for the fourth wave of content marketing? According to Scott Brinker: “the fourth wave of content marketing, now emerging, is the proliferation of interactive content with responsive web marketing …..
A Google update affecting local searches Value/Importance: [rating=5] (for local marketers) Recommended link: SearchEngineLand announcement Well, Pigeon would seem a logical follow-on from Google’s Hummingbird update. There seems to be an avian connection and it could change the search “pecking order” …..
A review of the in-page Chrome extension for Google Analytics Value: [rating=3] Recommended link: Google Analytics InPage Extension for Chrome This tool came out at the end of June, so it’s not brand new, but we think it’s still worth …..
Are Facebook Admins not paying enough attention to the data behind their Reach figures? I’ve been digging down a little deeper into Facebook Insights of late trying to get a handle on the organic reach issue with the current …..
5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you’re not using them already. In this …..
A case study of re-activation of lapsed customers with Marketing Automation and Gamification: An email marketing case study from CarDelMar The well-known marketing rule that investing in acquisition of new customers is six to seven times costlier than re-activating past customers suggests …..
