By Expert commentator 02 Mar 2015 Marketing Fight Club Round 4 – B2C Tech product for NeuroOn [Video] Real-world examples of techniques to boost sales for a startup NeuroOn gets an attractive sales pitch. Welcome to Round 4 of Smart Insights’ Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for …..
By James Gurd 02 Mar 2015 The Perfect Retail Product Page A recommended wireframe and best practice examples for retail Product Details Pages In part four of our review of best practices for different types of retail site pages we will cover the Product Details Page (PDP). Of course, the product page template is …..
Access our Free Digital Marketing guides Free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Expert commentator 26 Feb 2015 Case study – How Comcast is leveraging Social Media An interview with Bill Gerth plus a review of social media management tools When we think of social media, we often imagine a Social Media Manager or Community Manager simply posting marketing content and engaging with their community. However, our guide …..
By Expert commentator 26 Feb 2015 10 ‘must have’ features you need for your enewsletter service A review of essential features for newsletter software Despite the flourishing technical capabilities of email marketing programs, a huge percentage of email marketers send emails and newsletters without making the most of the services on offer, thereby writing off a …..
By Caroline Wilson 25 Feb 2015 If Marketing Automation is a good thing, why aren’t more companies doing it? Barriers to adoption of Marketing Automation and how overcome them In research TFM&A (2014) identified that there were 5 main benefits to marketing automation: personalisation, campaign management, triggered emails, control and insight. But with such clear benefits why are more …..
By Susanne Colwyn 24 Feb 2015 New – LinkedIn Remarketing / Retargeting advertising solution @SmartInsights alert LinkedIn launches Lead Accelerator for funnel nurturing Importance: [rating=4] (For B2B Marketers looking to attract nurture leads through the sales funnel) Recommended link: LinkedIn Launches new Lead Accelerator LinkedIn are positioning this new programme as a way for marketers reaching …..
By Expert commentator 23 Feb 2015 An introduction to Mobile SEO 12 key issues you must consider for Mobile SEO Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the increasing boom of portable devices, webmasters should be highly …..
By Expert commentator 23 Feb 2015 5 Essentials of using Social Media for a small business Are you using these quick wins for social media? A lot of businesses are now aware of the importance of building a community when it comes to social media marketing. Because of this, marketers are using more sophisticated strategies to …..
By Dave Chaffey 20 Feb 2015 New Facebook advertising option for retailers and brands [@SmartInsights alert] Dynamic Product ads bring product retargeting to Facebook Importance: [rating=4] For Retailers looking to retarget their audience on Facebook Recommended link: Facebook announcement of Dynamic Product ads Facebook announced Product Ads this week. Here’s an example to show why they’re …..