What are employers looking for from digital marketers? A 2016 marketing salary survey from Marketing Week is interesting reading since it sheds light on some of the issues marketers face in their roles, and highlights issues that are important for …..
What do C-suite level managers think drives their growth? In our new Chart of the Day feature, we will share insights to inform your approach to digital marketing. This will include the latest benchmarks of results from digital marketing like …..
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FREE ACCESSHow to deal with customer complaints on social Social media is finally getting a little respect. Companies and organizations of all types and sizes are beginning to realize social for its vast potential as a customer service platform. We’ve witnessed …..
You won’t be able to design a great site without a good understanding of information architecture The way in which a website is structured is a hugely important factor in determining how people find, understand and engage with content. In …..
New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets make up over half …..
New research showing the potential to improve conversion for mobile commerce We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present …..
Examples of how customer reviews can be used for both B2C and B2B companies. Are you using them to your full advantage? The vast majority of people, including you and I, read customer reviews before buying a product. We place a …..
To succeed your start-up must be lean. These are key principles to apply to marketing Around the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is …..
This post examines common reasons for content marketing failure and introduces a 7 step content marketing strategy framework to mitigate the problem Many businesses are now actively using content marketing, but it seems that there is potential for these initiatives to …..
