A Smorgasbord of cutting-edge e-commerce stats to benchmark your business against ‘It is the mark of a truly intelligent person to be moved by statistics’ – George Bernard Shaw. I don’t think these statistics can lay any claim on being moving. …..
Search Ads are just the beginning of a big year for Apple. The public-facing changes made to the App Store in Fall 2016 have been nothing short of monumental, but for Apple the shift marks only the beginning of a …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSChart of the Day: We explore recent research which shows that long term social media marketing engagement leads to increased sales and loyalty. In a study by SocialMediaExaminer, marketers believe that when compared to short term work, long term efforts …..
A detailed guide to scaling SERP rankings using competitor analysis Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going …..
Chart of the Day: Ecommerce becomes the preferred method for Christmas Shopping among UK consumers for the first time ever. Ecommerce has notched up double-digit sales growth every year for over a decade now. In certain markets, like white goods or electricals …..
A brand-building case study focusing on format length, branding and testing best practices YouTube is becoming an increasingly important tool for digital marketers, both from an owned and paid media perspective. Over the last five years the platform has continued …..
The top 5 benefits consumers expect from fashion and apparel brands Know your audience: That’s the lesson retailers are acknowledging as the key to adapt their business to the reality of today’s rapidly-evolving market. Faced with unprecedented upheaval retail brands …..
Chart of the Day: Top 20 Instagram Mobile App Advertisers in the USA This week saw Instagram release a bunch of new features to their increasingly popular Instagram Stories. They announced what they called ‘the biggest update to Stories since launch …..
How to focus your efforts to improve mobile conversion performance by using the full range of mobile user research techniques and tools For the past few years in the digital industry every year has talked about as ‘the year of …..
