The key trends emerging from this year’s Black Friday marketing campaigns Total consumer spending on Black Friday has consistently increased over the past few years, to reach heights so dizzying that many retail businesses have realized they can’t afford not to …..
Chart of the Day: Third Quarter Smartphone ownership stats show near total adoption among under fifties A whopping 97% of under 45s in the US own a Smartphone. That’s just about as high a rate of adoption as it’s possible to get. The …..
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FREE ACCESSA Smorgasbord of cutting-edge e-commerce stats to benchmark your business against ‘It is the mark of a truly intelligent person to be moved by statistics’ – George Bernard Shaw. I don’t think these statistics can lay any claim on being moving. …..
Search Ads are just the beginning of a big year for Apple. The public-facing changes made to the App Store in Fall 2016 have been nothing short of monumental, but for Apple the shift marks only the beginning of a …..
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is …..
Chart of the Day: We explore recent research which shows that long term social media marketing engagement leads to increased sales and loyalty. In a study by SocialMediaExaminer, marketers believe that when compared to short term work, long term efforts …..
A detailed guide to scaling SERP rankings using competitor analysis Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going …..
Chart of the Day: Ecommerce becomes the preferred method for Christmas Shopping among UK consumers for the first time ever. Ecommerce has notched up double-digit sales growth every year for over a decade now. In certain markets, like white goods or electricals …..
A brand-building case study focusing on format length, branding and testing best practices YouTube is becoming an increasingly important tool for digital marketers, both from an owned and paid media perspective. Over the last five years the platform has continued …..
