By Gavin Llewellyn 19 Dec 2016 Managing content marketing in Financial Services marketing Content marketing best practices and examples for financial services It’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. …..
By Expert commentator 19 Dec 2016 2017 Social Media Trends These big trends will have a major impact on how we conduct social media marketing in the coming year We are now in a social media dominated world, and marketers and businesses are taking full advantage of it. However, this …..
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By Tomer Granit 16 Dec 2016 How to make the most of every piece of content Optimising your content journey is critical to content marketing success A unique collaboration… 14 incredibly talented Dribbble designers… 52 original illustrations… the content journey never looked more appealing… We thought to try something completely different. We wanted to create a …..
By Dave Chaffey 16 Dec 2016 The state of online retail 2016 – our new infographic The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research …..
By Kim Greenop-Gadsby 15 Dec 2016 What is the impact of multiple abandon cart emails? Chart of the Day: Transaction rates are higher among customers who receive multiple abandon cart emails One of the first things you learn when you begin email marketing, is that email frequency is vital to your campaign. And abandon cart emails are no …..
By Robert Allen 15 Dec 2016 Making visuals a key priority across all content mediums Compelling visuals are key to creating content capable of cutting through the noise The direction of the internet will forever determine the direction of the business world. And as the internet becomes increasingly visual, businesses are being forced to turn …..
By Robert Allen 15 Dec 2016 The essentials of pricing strategy Creating Pricing Strategies for Different Objectives How much does it cost? This is one of the first questions that customers have when they see something they like, whether ‘on the high street’ or in an e-commerce store. That is why …..
By Robert Allen 14 Dec 2016 Progressive Web Apps could be the future of the web As App Downloads fall and engagement stalls, PWAs look set to be the future of the mobile web experience. Google has generated more than it’s fair share of TLAs (Three Letter Acronyms) in its time. AMPs are still fairly new but …..
By Expert commentator 14 Dec 2016 5 lessons you can learn from the top brands on Instagram How you can replicate the success of the most engaging brands on Instagram When it comes to social media marketing, Instagram continues to be one of the most successful platforms available to brands. But with so many users and so many …..