By Expert commentator 20 Apr 2017 Everything You Need to Know about Changing WordPress Themes Thinking about changing your WordPress site design? Here is what you need to know There’s a reason why certain brands revamp their image, and some have done so successfully. There are different factors that usher in the change, but much …..
By Kim Greenop-Gadsby 19 Apr 2017 Do you test or monitor your email deliverability? Chart of the Day: After all your hard work creating your email, do you know if it arrived at its correct destination? Firstly, let’s make sure we know exactly what deliverability is. If our marketing email arrives in the subscribers’ …..
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By Expert commentator 19 Apr 2017 Beyond Google Analytics – Making Sense of the Web Analytics, BI, and Big Data Space How to bridge the advanced analytics knowledge gap Today’s marketing industry is becoming more metrics-driven by the day. If you’re a marketer setting up a digital marketing campaign, one of your first major steps involves building a solid marketing strategy …..
By Simon Swan 19 Apr 2017 Creating a plan to improve online customer retention Practical customer retention tactics that any business can apply For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, …..
By Robert Jones 18 Apr 2017 Social metrics are becoming increasingly important for content measurement Chart of the day: Content marketers are changing the social metrics they use to judge their content Social Media Matrics, such as Facebook shares, video shares and retweets on Facebook are becoming increasingly important for measuring content marketing success. Recent …..
By Robert Allen 18 Apr 2017 2017 Digital Design Trends [Infographic] What are the hottest new design trends emerging this year? When you take a look backwards at design trends from recent years and compare them with those that are just now emerging, you can get a great feel for the …..
By Expert commentator 18 Apr 2017 10 handy marketing and sales tools you can integrate with slack Up your slack game with these time-saving tools What better way to boost marketing and sales productivity than using a productivity tool? Slack now has over 4 million users, and many marketing and sales tools have used that opportunity to …..
By Expert commentator 18 Apr 2017 Do you have a customer retention plan? Why a focus on the fundamentals of customer retention is essential to business growth Many marketers are grappling with the challenges posed by fundamental changes in consumer behaviours, increasingly competitive markets and a host of digital technology developments, mobile innovations and social media proliferation. …..
By Expert commentator 17 Apr 2017 7 Customer retention techniques to increase your ROI The 7 elements you need for superior retention automation It costs a lot to acquire a new customer, but most clients will make a single purchase and leave. A repeating purchase, on the other hand, costs far less than acquiring …..